Mill Co. LLC — Founder
A design and strategy consultancy working across brand, product design, development, and the built environment.
Mill = Will
A space for shaping ideas into fewer but better, useful, and tangible things.
Will Meeker works at the intersection of lifestyle, technology, and design — partnering with founders and established companies through his practice, Mill Co., while building a range of ventures of its own.
Mill Co. is the product development and consulting practice led by Will Meeker — a flexible container for work across brand, product, partnerships, and business.
Working at the intersection of lifestyle, technology, and design, Will partners with founders, teams, and established companies to move ideas from concept into reality. His work spans product and packaging development, sourcing and manufacturing, partnerships, positioning, brand refinement, and the practical details required to move from 0 to 1, or from 1 to 100.
A small-batch venture founded by Will Meeker — peppers, grown and milled.
Visit Mill Pepper Co. ↗A coffee roaster and café in San Francisco — a collaboration between Rafael Vizcaino and Will Meeker of Mill Co.
Mill Co. owns the roaster, and we roast for Chapel Coffee in San Francisco, Longway Coffee in San Anselmo, and soon a second Longway location in Fairfax. We’re expanding to curate coffee programs for restaurants and companies that care more about coffee than most.
Follow Chapel Coffee ↗Will Meeker Photography
Portrait, landscape, and travel work — a separate body of image-making alongside the studio.
View the photography →About Will — full background
Will Meeker — founder of Mill Co. The complete record: experience, education, expertise, and clients.
Download CV (PDF) ↓Working at the intersection of lifestyle, technology, and design, Will brings a hands-on approach to creating and refining brands, products, and businesses.
His cross-discipline work spans the strategic, spatial, interactive, and physical — with architecture as an underlying framework across everything he touches.
Raised in Portland through a bilingual Japanese education, Will developed an early fluency across cultures and value systems — particularly around craft, theory, and practice — and has spent his career finding the connection between disciplines that others treat as separate.
Experience
Astro Studios — Strategy Director
Directed strategy and creative across brand, product, experience, and interactive teams while building and nurturing long-term client relationships.
Studio Under Manufacture — Collaborator, Digital Fabrication
A multi-year collaboration creating commissions and new digital fabrication processes, from residential to urban scale.
MASH SF · Cinelli — Brand & Product Director
Directed the brand and product range for MASH SF and the Cinelli line — bicycle frames, parts, soft-goods, and accessories.
Martin Clothing (Nice Collective) — Brand Director
Co-founded the menswear line in collaboration with Nice Collective. Launched DTC and in Barney's, Steven Alan, and Fred Segal.
Freelance Design & Photography
Directed the design and development of numerous websites and photographed for Nike, Shepard Fairey, MASH SF, and others.
Education
California College of the Arts
School of Visual Arts
Northwest Academy
Expertise
Strategy
- Insights & Research
- POV Development
- Digital Strategy
- Brand Positioning
- Trend Forecasting
- Theory & Planning
Design
- Creative Direction
- Graphic Design
- Industrial Design
- Interaction Design
- Retail Design
- Product Development
Select Clients
- Bentley Motors
- Bose Corporation
- Corning Inc.
- Dolby Laboratories
- General Electric
- Henrybuilt
- Hewlett-Packard
- HTC / Vive
- Intel
- Meta
- Nike Inc.
- Shinola Detroit
- The Art of Shaving
Get in touch